The event takes place at:

11am Pacific | 12pm Mountain | 1pm Central | 2pm Eastern

Prepare, Run and Evaluate An Email Campaign

In this one-hour session we will learn how to:

• Prepare our email campaign by integrating it into a campaign. We'll use a fundraising campaign as an example. We'll look at the different considerations involved in the campaign but focus on the email aspect of it. Goals, groups/lists, content, assembling and training your team, etc.
• We'll look at the steps we need to take to launch our email campaign: working the plan, following up; dealing with mid-course corrections
• Evaluate how our email efforts helped the campaign. Did we succeed? How do we know? Reports, bounces, and exciting next steps!

This workshop is ideal for anyone wanting a an overview of an email campaign. There's a lot involved in any email campaign and this session will help lay it all out!

Even if you've never run an email campaign, this session is for you.